Privacy Policy

At Sparkplug, Inc. ("Sparkplug"), we are committed to ensuring the privacy of our customers. This privacy policy explains Sparkplug's privacy practices, including those of our Web site located at www.sparkplug.net ("Site"), for our customers who purchase our products and services.

What is Personal Information?
Personal information is information that specifically identifies an individual such as a customer's name, address, telephone number, e-mail address, credit card or other account number, and information about that individual’s activities when directly linked to that person such as information about his or her purchases. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you. Personal information does not include "aggregate" information. Aggregate information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.

Personal Information We Collect
As a Sparkplug customer, you share personal information with us when you complete our Customer Agreement when ordering our products or services. We collect your name, billing and installation addresses, email address, phone number and credit card information in this manner.

How We Use Personal Information
In general, we use personal information to process your requests or transactions and provide you with high-quality products and services or to inform you about other products or services we think will be of interest. For example, we use your information to deliver products or provide services you have purchased. When we use personal information in our internal marketing efforts, we provide you with choices (See Choice below) and do not disclose the information to third parties except as described in this privacy policy. We may also receive information from third parties with whom we have business relationships, and will combine this information with the other personal information we maintain about you. In such cases, this privacy policy governs this information.

Sharing of Personal Information
We do not sell, rent or share personal information with third parties without your prior consent except in the limited circumstances described in this privacy policy. We share personal information with third-party vendors who assist us in performing internal functions necessary to operate our business. In all cases we limit the information shared with our third-party vendors to that which is necessary to carry out those functions. Moreover, we require them to comply with our privacy practices, keep the information confidential and not to use it for other purposes except as required by law. We are not responsible for any additional information you provide directly to these parties, and we encourage you to become familiar with their practices before disclosing information directly to them.

Sharing of Personal Information
We do not sell, rent or share personal information with third parties without your prior consent except in the limited circumstances described in this privacy policy. We share personal information with third-party vendors who assist us in performing internal functions necessary to operate our business. In all cases we limit the information shared with our third-party vendors to that which is necessary to carry out those functions. Moreover, we require them to comply with our privacy practices, keep the information confidential and not to use it for other purposes except as required by law. We are not responsible for any additional information you provide directly to these parties, and we encourage you to become familiar with their practices before disclosing information directly to them.

We also disclose personal information when we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply this privacy policy or our other policies or agreements; to initiate, render, bill, and collect for amounts owed to us; to protect our or our customers' rights, property or safety; to protect our customers from fraudulent, abusive, or unlawful use of, our Site; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.

Links to Other Web Sites
Our Site contains links to other web sites. Any personal information you provide on the linked pages is provided directly to that third party and is subject to that third party’s privacy policy. Except as described above, we are not responsible for the content or privacy and security practices and policies of web sites to which we link. Links from our web site to third parties or to other sites are provided for your convenience. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.

Choice
We give you the following options to opt-out of receiving communications from us; to request that we correct or delete your personal information; or, in the unlikely event that we share your personal information with any third parties for their own marketing purposes, to opt-out of such disclosure: (1) contact Sparkplug Customer Care at 1-877-477-7584; (2) email us at care@sparkplug.net; or (3) write to us at the following address with your request:

Sparkplug, Inc.
Attn: Customer Care
11305 Aurora Avenue
Des Moines, IA 50322

Policy Changes
We will modify this privacy policy if our privacy practices change in the future. We will notify you of the changes only by posting the new policy on our Site and indicating at the bottom of the privacy policy the date it was last updated. We encourage you to review our privacy policy each time you visit our Site to see if it has been updated since your last visit and to make sure you understand how information you provide will be used.

Your Comments or Concerns
We welcome your feedback. If you have any comments or concerns about this privacy policy or would like to contact us for any reason, you may reach a customer service representative via e-mail at care@sparkplug.net or phone at 1-877-477-7584.

Last Updated: March 6, 2008